Baruch Naeh packaging design
Jolin Gan Mi Lean at Free Range
Jolin won the D&AD Student Awards in 2010 in packaging and design.
Middlesex University, Packaging
Nathalie Fumelli at Free Range
Nice packaging design from Nathalie Fumelli - Middlesex University, Graphic Design.
“Visually, the package is meant to resemble a Twins Lens Reflex Camera from the 1800’s , which was one of the earliest types of cameras to use 120 film. The use of centered, extended type harkens to the designs of that period. The black and white design of the camera reflects the strong presence of Ilford in the black and white film market. Color however, is used sparingly to distinguish between different film types and to add a unique personality to each camera. Information is communicated through eight different languages (English, French, German, Italian, Spanish, Dutch, Hindi, and Japanese) on the camera body and was kept to a minimum and relocated to a separate removable label to avoid cluttering the body of the camera. The package includes assembly instructions and all of the necessary materials for easy reassembly as a fully functioning pinhole camera.”
